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KL Druck Purchases Fujifilm Jet Press 720S

“We first heard of the Jet Press when it was launched at drupa, 2012,” KL Druck Managing Director Gerhard Worch said.

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By: Anthony Locicero

Copy editor, New York Post

Bergisch Gladbach, Germany-based KL Druck specializes in producing point of sale and out-of-home products for a range of high-profile global brands, including Audi, Adidas, Lindt, and Primark.
 
The 120-year-old company turned to screen printing in the years following WWII. Roughly 20 years ago, KL Druck began investing in digital printing technology. It purchased a Fujifilm Jet Press 720s, which began operating in the company’s facility in August 2018.
 
“We first heard of the Jet Press when it was launched at drupa, 2012,” KL Druck Managing Director Gerhard Worch said. “We were then, and remain to this day, a Fujifilm plates customer, but this new machine certainly grabbed our attention. We kept an eye on its development over the years and as our business grew and our customer requirements evolved, the Jet Press became the obvious next investment choice for our business.

“We pride ourselves on being able to offer our customers a full-service PoS package, which often includes both large and small format material,” Worch continued. “Until now we’ve had to outsource smaller format work, where run lengths were too short to produce cost-effectively on an offset. With our investment in the Jet Press, we can now produce everything in-house and can do so quickly and affordably without compromising quality.

“Over the past five years, in particular, we have noticed a significant change in the turnaround times required by customers,” he added. “Campaigns were traditionally planned well in advance, whereas now, customers often won’t finalize details until the last minute. As a result, they need print turned around at a much quicker rate than ever before. The Jet Press helps us to meet these requirements, allowing us to get finished products back to customers at a much faster rate and for a more competitive price.”

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